Tiger Woods has summoned Ari Fleischer, former adviser and White House Press Secretary under George W. Bush, to be his PR man as he plots his return to golf.

According to the New York Post, Woods is planning to compete at the Arnold Palmer Invitational March 25 in Orlando, and Fleischer is on board with the planning.

“They were in his living room this week going over strategy in two weeks,” a source said, noting that “I would be shocked if he didn’t play the Arnold Palmer.”

Palmer himself reportedly has told confidants that Tiger Woods is definitely playing. Quietly, the people running the tournament are preparing for a media crush.

As for Ari Fleischer’s role?

How involved the former Bush aide will be remains to be seen, but appears he is a big part of the healing process that began with Woods’ apology speech February 19.

Can Ari Fleischer rebuild the Tiger Woods brand?

Knowing he eventually has to stand before people publicly and take questions, which he didn’t then, is why Woods sought out the advice of the renowned spin doctor.

After resigning his White House post, he formed Ari Fleischer Sports Communications, focusing on crisis response and control, in partnership with IMG Sports agency.

Woods is repped by IMG (and has been counseled by Obama and Clinton).

Amid his admission to steroid use, disgraced baseball star Mark McGwire is a Fleischer client. He also advised the Green Bay Packers following their divorce with Brett Favre, and the NCAA on how to repair the image of college football’s BCS.

Good luck with that one.

On one hand, Fleischer has his work cut out after everything Tiger did to sabotage his own image. On the other hand, Tiger’s already back together with Elin Woods, and it’s not like his current handlers could possibly have done a worse job.

What do you think? Can Tiger’s image be salvaged by Ari?

Tiger Woods has summoned Ari Fleischer, former adviser and White House Press Secretary under George W. Bush, to be his PR man as he plots his return to golf.

According to the New York Post, Woods is planning to compete at the Arnold Palmer Invitational March 25 in Orlando, and Fleischer is on board with the planning.

“They were in his living room this week going over strategy in two weeks,” a source said, noting that “I would be shocked if he didn’t play the Arnold Palmer.”

Palmer himself reportedly has told confidants that Tiger Woods is definitely playing. Quietly, the people running the tournament are preparing for a media crush.

As for Ari Fleischer’s role?

How involved the former Bush aide will be remains to be seen, but appears he is a big part of the healing process that began with Woods’ apology speech February 19.

Can Ari Fleischer rebuild the Tiger Woods brand?

Knowing he eventually has to stand before people publicly and take questions, which he didn’t then, is why Woods sought out the advice of the renowned spin doctor.

After resigning his White House post, he formed Ari Fleischer Sports Communications, focusing on crisis response and control, in partnership with IMG Sports agency.

Woods is repped by IMG (and has been counseled by Obama and Clinton).

Amid his admission to steroid use, disgraced baseball star Mark McGwire is a Fleischer client. He also advised the Green Bay Packers following their divorce with Brett Favre, and the NCAA on how to repair the image of college football’s BCS.

Good luck with that one.

On one hand, Fleischer has his work cut out after everything Tiger did to sabotage his own image. On the other hand, Tiger’s already back together with Elin Woods, and it’s not like his current handlers could possibly have done a worse job.

What do you think? Can Tiger’s image be salvaged by Ari?

Isabella Swan, I promise to love you, every moment… forever.

Yesterday, we gave Twilight Saga fans a glimpse at the first-ever trailer for Eclipse.

Today, we do them approximately one minute better: Summit Entertainment has released the full length preview for the third film in this franchise. Seen in the exciting video below:

1. Taylor Lautner as Jacob, shirtless in one scene and pleading with Bella to choose him over Edward in another.
2. Bryce Dallas Howard as Victoria.
3. Bella and Edward in bed, wrestling with the most difficult choice they’ll ever have to make.

Sit back, watch, enjoy and start counting down the days until June 30…

Isabella Swan, I promise to love you, every moment… forever.

Yesterday, we gave Twilight Saga fans a glimpse at the first-ever trailer for Eclipse.

Today, we do them approximately one minute better: Summit Entertainment has released the full length preview for the third film in this franchise. Seen in the exciting video below:

1. Taylor Lautner as Jacob, shirtless in one scene and pleading with Bella to choose him over Edward in another.
2. Bryce Dallas Howard as Victoria.
3. Bella and Edward in bed, wrestling with the most difficult choice they’ll ever have to make.

Sit back, watch, enjoy and start counting down the days until June 30…

What does an artist do when he wishes to grow a fan base whose average age is 14?

He performs on the one network that no one who doesn’t qualify for Social Security has ever clicked to: QVC.

That’s what Justin Bieber has done, at least, as you can watch him take to an unusual stage below. Don’t worry, the cuteness translates across all channels…